Work

Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.04.012

Author: Sebastian van Baal

Institution: Cologne Institute for Economic Research

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085288941

FWCI: 15.99

Cites: 64

Cited by: 64

Related to: 10