Work

Defining Competitive Sets of Hotel Brands Through Analysis of Customer Brand Switching

Year: 1994

Type: article

Source: Journal of Hospitality & Leisure Marketing

DOI: 10.1300/j150v02n02_06

Authors: Michael S. Morgan, Chekitan S. Dev

Institution: Cornell University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085334449

FWCI: 1.944

Cites: 25

Cited by: 8

Related to: 10