Work

The implications of individual differences in reference price utilization for designing effective price communications

Year: 2001

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(99)00077-6

Author: R Chandrashekaran

Institution: Fairleigh Dickinson University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085350811

FWCI: 6.316

Cites: 35

Cited by: 36

Related to: 10