Work

Customer segmentation and analysis of a mobile telecommunication company of Pakistan using two phase clustering algorithm

Year: 2013

Type: conference-paper

Source: International Conference on Digital Information Management

DOI: 10.1109/icdim.2013.6693978

Authors: Salar Masood, Moaz Ali, Faryal Arshad, Ali Mustafa Qamar, Aatif Kamal, Ahsan Rehman

Institutions: National University of Sciences and Technology, IBM (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2085425876

FWCI:

Cites: 9

Cited by: 8

Related to: 10