Work

The Perceived Utility of Advertising

Year: 1981

Type: article

Source: Journalism Quarterly

DOI: 10.1177/107769908105800403

Authors: Garrett J. O'Keefe, Kathaleen Nash, Jenny Liu

Institution: University of Denver

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085432946

FWCI: 2.378

Cites:

Cited by: 20

Related to: 10