Work

An Evaluation of Marketing Practices in Banks in Ghana

Year: 2001

Type: article

Source: Journal of African Business

DOI: 10.1300/j156v02n03_05

Author: N. Owusu-Frimpong

Institution: London South Bank University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085443261

FWCI: 1.579

Cites: 30

Cited by: 14

Related to: 10