Work

Organisational marketing in the creative industries

Year: 2007

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750710819711

Authors: Shaun Powell, Sean Ennis

Institutions: Heriot-Watt University, University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2085879993

FWCI: 4.723

Cites: 45

Cited by: 25

Related to: 10