Work

Entrepreneurial pricing: the Cinderella of marketing strategy

Year: 1997

Type: article

Source: Management Decision

DOI: 10.1108/00251749710173706

Authors: Leyland F. Pitt, Pierre R. Berthon, Michael H. Morris

Institutions: Cardiff University, University of Wales, University of Cape Town

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085948568

FWCI: 1.151

Cites: 16

Cited by: 26

Related to: 10