Work

A Brief History of Branding in China

Year: 2009

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146709352219

Authors: Giana M. Eckhardt, Anders Bengtsson

Institution: Suffolk University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086041408

FWCI: 7.258

Cites: 56

Cited by: 85

Related to: 10