Work

Chinese perceptions of western‐branded denim jeans: a Shanghai case study

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020610667531

Authors: Juanjuan Wu, Marilyn Delong

Institutions: SUNY Oneonta, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086046949

FWCI: 9.387

Cites: 19

Cited by: 81

Related to: 10