Work

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Year: 2006

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/504143

Authors: Yong‐Soon Kang, Paul M. Herr

Institution: University of Colorado Boulder

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086063891

FWCI: 10.78

Cites: 27

Cited by: 164

Related to: 9