Work

A Model of Brand Choice and Purchase Quantity Price Sensitivities

Year: 1988

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.7.1.1

Authors: Lakshman Krishnamurthi, S. P. Raj

Institutions: Northwestern University, Syracuse University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086362027

FWCI: 21.67

Cites: 18

Cited by: 264

Related to: 10