Work

Brand Placement and Consumer Choice: an In‐store Experiment

Year: 2009

Type: article

Abstract: An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

Source: Journal of Applied Behavior Analysis

DOI: 10.1901/jaba.2009.42-741

Authors: Valdimar Sigurdsson, Hugi Saevarsson, Gordon Foxall

Institutions: Reykjavík University, IBM (United States), Cardiff University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2086467005

FWCI: 9.326

Cites: 11

Cited by: 73

Related to: 10