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Social marketing at the right place and right time with new media

Year: 2012

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/20426761211243964

Authors: Jay M. Bernhardt, Darren Mays, Amanda K. Hall

Institutions: University of Florida, Georgetown University, Georgetown University Medical Center

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086596940

FWCI: 17.88

Cites: 12

Cited by: 79

Related to: 10