Work

The People Look at Commercials: A Study of Audience Behavior

Year: 1966

Type: article

Study design: Observational Study

Source: The Journal of Business

DOI: 10.1086/294852

Author: Gary A. Steiner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086700231

FWCI: 19.01

Cites:

Cited by: 52

Related to: 10