Work

Client perceptions of advertising and advertising agencies: a China study

Year: 2001

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260122863

Authors: Gerard Prendergast, Yi-Zheng Shi

Institution: Hong Kong Baptist University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086833612

FWCI:

Cites: 14

Cited by: 11

Related to: 10