Work

Brand equity in the European fruit and vegetable sector: A transaction cost approach

Year: 2006

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2006.01.004

Authors: Marta Fernández-Barcala, Manuel González-Díaz

Institution: Universidad de Oviedo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086867221

FWCI: 8.214

Cites: 65

Cited by: 56

Related to: 10