Work

The effect of country of origin on brand equity: an empirical study on generic drugs

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111121125

Authors: Shamindra Nath Sanyal, Saroj Kumar Datta

Institution: Mody University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086934824

FWCI: 16.69

Cites: 34

Cited by: 100

Related to: 10