Work

More than competition: exploring stakeholder identities at a grassroots cause-related sporting event

Year: 2015

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-015-0129-4

Authors: Denise Linda Parris, Stephen L. Shapiro, Jon Welty Peachey, Josh Bowers, Adrien Bouchet

Institutions: Rollins College, Old Dominion University, University of Illinois Urbana-Champaign, University of Tulsa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2086959103

FWCI: 2.486

Cites: 90

Cited by: 9

Related to: 10