Work

The Management of Advertising

Year: 1972

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250996

Authors: Robert R. Rothberg, Julian L. Simon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086974124

FWCI: 7.573

Cites:

Cited by: 81

Related to: 10