Work

Customer Evaluation of Products in a Global Market

Year: 1994

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8490213

Author: Saeed Samiee

Institution: University of Tulsa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087027944

FWCI: 16

Cites: 52

Cited by: 687

Related to: 10