Work

Marketing Organization: An Integrative Framework of Dimensions and Determinants

Year: 1998

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299806200302

Authors: John P. Workman, Christian Homburg, Kjell Gruner

Institutions: Creighton University, Boston Consulting Group (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087071834

FWCI: 26.15

Cites: 106

Cited by: 327

Related to: 10