Work

Churn prediction for high-value players in casual social games

Year: 2014

Type: conference-paper

Source: IEEE Conference on Computational Intelligence and Games (CIG)

DOI: 10.1109/cig.2014.6932875

Authors: Julian Runge, Peng Gao, Florent Garcin, Boi Faltings

Institution: École Polytechnique Fédérale de Lausanne

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087097402

FWCI: 52.23

Cites: 17

Cited by: 147

Related to: 10