Work

Is Green the New Black? Reflections on a Green Commodity Discourse

Year: 2010

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146710361922

Authors: Andrea Prothero, Pierre McDonagh, Susan Dobscha

Institutions: University College Dublin, Dublin City University, Bentley University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2087310833

FWCI: 29.59

Cites: 73

Cited by: 219

Related to: 10