Work

The different roles of product originality and usefulness in generating word-of-mouth

Year: 2011

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.11.003

Authors: Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay

Institutions: Technion – Israel Institute of Technology, Hebrew University of Jerusalem, INSEAD

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087348741

FWCI: 45

Cites: 48

Cited by: 236

Related to: 10