Work

Validating Bluetooth logging as metric for shopper behaviour studies

Year: 2014

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.10.009

Authors: Peilin Phua, Bill Page, Svetlana Bogomolova

Institution: University of South Australia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2087510192

FWCI: 11.76

Cites: 23

Cited by: 29

Related to: 10