Work

Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries

Year: 1974

Type: article

Source: The Review of Economics and Statistics

DOI: 10.2307/1924458

Author: Michael E. Porter

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087563069

FWCI: 9.502

Cites:

Cited by: 352

Related to: 9