Making the case for operating “Green”: impact of environmental proactivity on multiple performance outcomes of Malaysian firms
Year: 2012
Type: article
Source: Journal of Cleaner Production
Authors: Murali Sambasivan, Saiku M. Bah, Ho Jo-Ann
Institutions: Universiti Malaysia Kelantan, Universiti Putra Malaysia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2087604190
