Work

Customers' purchase intentions as a reflection of price perception

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420810875106

Author: Juha Munnukka

Institution: University of Jyväskylä

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087626637

FWCI: 12.02

Cites: 27

Cited by: 128

Related to: 10