Work

Marketing and corporate profitability: the case of Greek firms

Year: 2009

Type: article

Source: Managerial Finance

DOI: 10.1108/03074350910993782

Authors: George Panigyrakis, Ilias Kapareliotis, Zoe Ventoura

Institution: Athens University of Economics and Business

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087863417

FWCI: 2.071

Cites: 45

Cited by: 23

Related to: 10