Work

Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

Year: 2007

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710822945

Authors: Matthew Tingchi Liu, Yu‐Ying Huang, Jiang Minghua

Institutions: University of Macau, Macau University of Science and Technology, Peking University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087986063

FWCI: 16.53

Cites: 37

Cited by: 193

Related to: 10