Work

Temporal instability as a moderating factor on advertising effectiveness

Year: 1989

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(89)90029-5

Author: Jacob Hornik

Institution: Tel Aviv University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2088316859

FWCI: 1.423

Cites: 29

Cited by: 7

Related to: 10