Work

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Year: 2012

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-012-0305-6

Author: Erik L. Olson

Institution: BI Norwegian Business School

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W2088679264

FWCI: 32.84

Cites: 34

Cited by: 346

Related to: 10