Work

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation

Year: 2008

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.45.4.462

Authors: Amar Cheema, Vanessa M. Patrick

Institutions: Washington University in St. Louis, University of Virginia, University of Georgia, University of Houston

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2088970946

FWCI: 10.93

Cites: 36

Cited by: 88

Related to: 10