Work

Optimal Pricing Strategies for an Automotive Aftermarket Retailer

Year: 2006

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.43.4.588

Authors: Murali K. Mantrala, P.B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna, Antonie Stam

Institutions: Rice University, AutoZone (United States), University of Missouri, Leggett and Platt (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089201729

FWCI: 5.881

Cites: 29

Cited by: 38

Related to: 10