Work

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Year: 1990

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.9.3.263

Author: Kapil Bawa

Institution: New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089415009

FWCI: 9.606

Cites: 24

Cited by: 213

Related to: 10