Work

Ecological validation of alternative customer-based brand strength measures

Year: 1995

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(94)00022-4

Authors: Pierre François, Douglas L MacLachlan

Institutions: KU Leuven, University of Washington

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089523142

FWCI: 2.698

Cites: 11

Cited by: 50

Related to: 10