Work

Integrating sports sponsorship into the corporate marketing function: an international comparative study

Year: 1997

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651339710170249

Authors: Francis John Farrelly, Pascale G. Quester, Richard Burton

Institutions: Monash University, The University of Adelaide, University of Oregon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089587185

FWCI: 12.48

Cites: 16

Cited by: 118

Related to: 10