Work

Discordant retail brand ideology in the House of Barbie

Year: 2013

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751311289749

Authors: Mary Ann McGrath, John F. Sherry, Nina Diamond

Institutions: Loyola University Chicago, University of Notre Dame, DePaul University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089705656

FWCI: 1.977

Cites: 37

Cited by: 26

Related to: 10