Work

Towards a Reliability Diagnosis for Servitization Decision-making Process

Year: 2014
Type: article
Abstract: Servitization decision process is characterized by a high degree of complexity and uncertainty. We propose a diagnosis approach applied to servitization decision making process in industrial companies. We introduce a decision model to formalize the servitization process and a decision reliability assessment approach. This reliability assessment is interpreted from three viewpoints, to help decision-makers in managing the servitization process. The paper presents this diagnosis method and illustrates it using an industrial SME case study.
Language: English
Subfield: Marketing
Open Access status: diamond
OpenAlex ID: W2089783095
FWCI: 4.278
Cites: 10
Cited by: 7
Related to: 10