Work

Investigating the Cross-Category Effects of Store Brands

Year: 2004

Type: article

Source: Review of Industrial Organization

DOI: 10.1023/b:reio.0000033349.67467.b7

Authors: Serdar Sayman, Jagmohan S. Raju

Institutions: Koç University, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089871682

FWCI: 7.422

Cites: 19

Cited by: 63

Related to: 10