When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
Year: 2012
Type: article
Source: Industrial Marketing Management
Authors: Viola Austen, Uta Herbst, Victoria Bertels
Institutions: University of Tübingen, University of Hohenheim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2089896906
