Work

Toward a Theory of Macromarketing

Year: 1992

Type: article

Source: Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration

DOI: 10.1111/j.1936-4490.1992.tb00589.x

Author: Jagdish N. Sheth

Institution: Emory University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089960243

FWCI: 1.411

Cites: 17

Cited by: 15

Related to: 10