Work

A stakeholder theory approach to designing environmental marketing strategy

Year: 1995

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858629510096201

Author: Michael Jay Polonsky

Institution: University of Newcastle Australia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2090216756

FWCI: 13.49

Cites: 32

Cited by: 410

Related to: 10