Work

The implementation of marketing planning: a case study in gaining commitment at 3M (UK) Abrasives

Year: 2000

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540050109987

Authors: Stuart Lane, Debbie Clewes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090265355

FWCI:

Cites: 26

Cited by: 8

Related to: 10