Work

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

Year: 2007

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.44.1.14

Authors: M. Berk Ataman, Carl F Mela, Harald J Van Heerde

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090287249

FWCI: 14.73

Cites: 3

Cited by: 43

Related to: 10