Work

Analyzing media types and content orientations in Facebook for global brands

Year: 2015

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-05-2014-0023

Authors: Dae-Hee Kim, Lisa Spiller, Matt Hettche

Institution: Christopher Newport University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090336751

FWCI: 43.13

Cites: 35

Cited by: 160

Related to: 10