Work

Personal Financial Services: Marketing Strategy Determination

Year: 1989

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652328910132051

Authors: Christine Ennew, Mike Wright, Trevor Watkins

Institution: University of Nottingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090347682

FWCI: 2.771

Cites: 7

Cited by: 27

Related to: 10