Work

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

Year: 1997

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/027614679701700103

Authors: William Kilbourne, Pierre McDonagh, Andrea Prothero

Institutions: Sam Houston State University, University of Stirling

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2090586707

FWCI: 15.99

Cites: 118

Cited by: 547

Related to: 9