Work

Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen

Year: 2009

Type: article

Source: Journal für Betriebswirtschaft

DOI: 10.1007/s11301-009-0052-z

Authors: Julia Heidemann, Nora Kamprath, Quirin Görz

Institution: University of Augsburg

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090596767

FWCI: 3.111

Cites: 62

Cited by: 13

Related to: 10